13 Jul 2023

Trade Marketing Manager at ALAF

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Job Description

Reference Number

• Ensure staff adherence to Security, Health, Safety, and Environmental procedures

• Developing and executing the Trade Marketing Plan in line with sales and marketing objectives and within the approved Marketing budget.

• Improving brand presence and campaign execution across trade through excellent in-store planning, execution, and tracking in alignment with the annual marketing plan

• Assist in the management of the product pricing strategy and trade marketing investments in order to support and deliver long-term growth

• Conceptualizing and executing trade promotions and rolling out impactful in-store campaigns in collaboration with marketing and sales teams

• Plan and manage trade visibility programs and initiatives at trade and ensure relevant messaging on all POS/BTL communication materials

• Consistent dealer engagement through training and regular visits to ensure that the brand is visible, and dealers are engaged on ALAF products.

• Responsible for competitive tracking and marketplace feedback, competitive reports, pricing reports, merchandising reports, local market economic factors, trade changes, and trends.

• Provide trade marketing inputs into new product development

• Maintain good customer relationships between ALAF and its dealers

• Manage the quarterly market surveillance process by ensuring the timely collection of samples and submission of reports to the Marketing Manager.


• A degree in Marketing, Business Administration, or related field

• A minimum of 3-5 years of experience in trade marketing.

• Prior experience in Trade Marketing.

• Have strong analytical skills and comfortable dealing with numerical data.

• Capable of thriving in a matrix environment and adept at influencing and coordinating with different stakeholders.

• Strong knowledge of the consumer industry

• Experience analyzing large amounts of data and trends

• Strong interpersonal and communication skills and the ability to work effectively within a diverse workplace.

• Excellent Communication, Planning, and Organizing skills

Work Level
Job Type
Market Related
2 – 3 Years
EE Position
Dar es Salaam
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Method of Application

Submit your CV and Application on Company Website : Click Here

Closing Date : 21st July, 2023.

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