The Guardian Limited, Publishers of leading Tanzanian newspapers, The Guardian, Nipashe and Nipashe Jumapili, is looking for motivated and experienced people to fill the position of:

SENIOR MARKETING EXECUTIVE – DAR ES SALAAM
Job Purpose:

Developing and executing strategies to promote brands, products and services, maximizing profits for the company.

Main Responsibilities:

• Formulate an appropriate commercial strategy that responds to the overall development of the company’s marketing operations, newspaper sales, advertisements and other printed products.
• Become knowledgeable expert of The Guardian Limited products and be experienced in identifying target markets and developing strategies to communicate with them.
• Identify, plan, prepare and produce proposals for the targeted audiences.
• Study competitors’ products and services on a daily basis, with a view to designing count­er strategies.
• Advise clients on their advertising and promotion campaigns.
• Organize all company events related to CSR, promotion, product launching, staff parties, etc.
• Monitor and analyze product performances, trends and provide accurate reports on programe and market information.
• Explore ways of improving existing products and services and increasing profitability.
• Advise the Management with feasibility studies on ways to get sponsorship for various events, highlighting benefits to the Company.
• Engage in negotiating and closing deals where and if appropriate.
• Prepare periodic performance reports for the Management and provide appropriate inputs towards improvement and the taking of remedial measures.
• Design and implement human resources training and development programme

Minimum Qualifications and Experience:

• University Degree in Business Administration/Sales & Marketing or equivalent.
• At least 5 years’ relevant working experience.
• Excellent communication skills, computer knowledge and familiarity with a wide range of newspaper brands.