4 Jan 2024

Senior Manager, Marketing & Digital Banking at Amana Bank

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Job Description


POSITION:  Senior Manager, Marketing & Digital Banking

LOCATION: Dar es Salaam


  • To manage, monitor and grow bank’s deposits as per set target.
  • To spear heard the championship of attaining healthy forex deposits in line to the bank’s overall strategic direction.
  • To monitor daily, weekly, and monthly deposit movements and concur solutions towards best modality to attain growth.
  • Ensure that established Digital Banking line products i.e (Mobile Banking, Internet Banking, Agency Banking, Applications, Halal Pesa, Card Business) are maintained and monitored accordingly in daily operations.
  • To monitor on daily basis transactional penetrations on key parameters such as TT’s, TISS, Western Union, Money Gram, and other transactions linking to NFI growth in line with preparing relevant reports for management decisions and branch actions.
  • To perform business analysis roles on NFI and inform the management for quality growth decisions.
  • Develop and integrate alternative delivery channels for Amana Bank products and services to customer usage.
  • Ensure that financial viability and a positive customer experience are achieved in the new channels.
  • Establish and monitor servicing relationships with internal and external parties, including back -office and front-office staff, agents, networks, and other service providers.
  • Responsible for establishing, monitoring and management of Service Level Agreements with internal and external parties in line to Digital Banking products.
  • Ensure growth of customer registrations for all the bank’s digital products.
  • Review weekly on-site visitation to all major clients for support and training purposes.
  • To initiate and manage all marketing activities of the Bank.
  • To manage, support and coordinate the sales team at branches, head office and sales activities towards achieving the set monthly and annual goals.
  • To manage sales portfolio growth linking to deposits and digital banking growth and KPI execution realignment.
  • Research customer needs and requirements; implement new ideas to generate interest in sales acquisitions.
  • To acquire and maintain customer relationships to improve efficient usage of our ADC’s products and deposit liability growth and mix with NFI growth.
  • To provide on-time assistance to branches on all sales-related issues.


  • Commercial orientation and strategic planning experience.
  • Good customer service background.
  • Strong problem-solving skills and analytical ability.
  • Sales and marketing (desired) experience.
  • Must be self-solution driven, proactive and have an in-depth knowledge of the business environment.
  • Familiarity with branch operations.
  • Ability to work with cross-functional teams as well as leading a team.
  • Ability to operate in remote environments.
  • Ability to multi-task in a fast-paced environment.
  • Excellent verbal and written communication skills.
  • Ability to interact professionally with a diverse group of executives, managers, and subject matter experts.


  • Holder of University Degree/Advanced Diploma in banking, Finance, business administration or any other related field.
  • 7years of working experience in banking.

REPORTS TO: Head of Marketing and Digital Banking

Deadline for submission of application is 13th January 2024.

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Method of Application

All applications (include application letter, Resume, academic and professional certificates) should be sent through [email protected]

***Only shortlisted candidates will be contacted***

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