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25 Apr 2023

Marketing Specialist :Products and Campaigns at NBC

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Job Description

NBC is the oldest serving bank in Tanzania with over five decades of experience. We offer a range of retail, business, corporate and investment banking, wealth management products and services.

Job Summary

This role is responsible to plan, coordinate, implement and oversee performance of various marketing campaigns for a range of products and services.
The role includes extensive analysis of external environment, interpretation of campaign results and recommendation of appropriate solutions. Also, to execute all campaigns within the assigned budget and timeline.
Toworking closely with the Marketing Manager and business colleagues to determine business requirements and plan for respective marketing campaigns. Also, to develop different types of campaigns that include product launch, thematic and brand campaigns among others.
Furthermore, to support and guide brand frontliners in coordinating on ground tailored product campaigns and activations, Moreover, this will be responsible with ensuring smooth supply chain of all branded merchandise and resources.

Job Description​

Main Responsibilities

Responsibilities will include:

Devising actionable strategies from customer insights sourced from owned data warehouse, literature, big data etc.
Support Marketing Manager in planning and executing product campaigns to increase awareness and usage
Ensure all products campaign are executed timely and in line with approved budgets whilst maximizing return on Marketing investment (ROMI).
Advising business on product campaign timing and launches
Working closely with product owners/developers in coming up with strong customer value proposition (CVPs)
Support on ground and branch sales teams in promotions and activation of relevant products
Bringing the consumer perspective to marketing decision making by executing market analysis and research activities to provide insights and recommendations
Managing external agencies for the execution of research projects
Identifying ideal methodology and providing oversight on the data collection process and analytic work plan to ensure all available information is generated to support business needs
Leveraging research data and information to proactively identify business opportunities and gaining internal support to act upon these opportunities
Conveying analysis and recommendations via presentations and written reports
Work with creative and media agencies in pre campaign engagement while coordinating business colleagues’ involvement.
Role / Person Specifications

Formulating strategies and concepts
Planning and organizing
Adapting and responding to change
Delivering results and meeting customer expectations
Presenting and communicating information
Leading and supervising

Qualification Requirements

Bachelor’s degree in Marketing, Advertising, Communications or related discipline
Strong analytical mind and creative thinking ability
Experience of running marketing campaigns in banking and financial related setup
Excellent communication and presentation skills
Ability to work in a competitive fast paced environment
Good project management and organizational skills
Familiarity with current industry trends
Highly motivated individual with strong intrapersonal skills
Eagerness and willingness to learn new marketing techniques
Demonstrating multitasking skills
Team player with ability to work independently and collaboratively
Experience Requirements

Preferred / Advantage

Minimum of 3 years of experience as a Marketing Analyst, Marketing Strategist or any relevant position in the marketing department
Agency/client experience of communications management – multi-media, from strategy to production
Minimum of 3 years’ experience working with marketing agencies
Exposure and understanding of Financial Services industry.
Proven track record in marketing and communication with length and scope of experience being an advantage.


Creative and innovative thinking (Meets all of the requirements), Digital familiarity (Meets some of the requirements and would need further development), Effective communication – Basic (Meets all of the requirements), Enabling team success (Meets some of the requirements and would need further development), Experience in a similar environment, Higher Diplomas – Marketing, Marketing Management (Meets some of the requirements and would need further development), Openness to change (Meets some of the requirements and would need further development)

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Method of Application

Submit your CV and Application on Company Website : Click Here

Closing Date : 30th April, 2023.

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