Overview:

Atlantic Micro Credit Limited is a leading financial institution committed to fostering financial inclusion and socioeconomic development by providing tailored microcredit and financial services to underserved communities. As a Marketing Associate, you will play a vital role in promoting our services, building brand awareness, and driving customer engagement to support our mission of empowering individuals and small businesses.

Key Responsibilities:

Develop and implement marketing strategies to promote Atlantic Micro Credit’s products and services to target markets.
Create engaging marketing campaigns across various channels, including digital media, social media, email marketing, and traditional marketing channels.
Collaborate with the sales team to generate leads and support customer acquisition efforts.
Conduct market research and analysis to identify opportunities for growth and stay updated on industry trends.
Manage the company’s social media presence and engage with followers to enhance brand visibility and customer engagement.
Write compelling content for marketing materials, including website content, blog posts, newsletters, and promotional materials.
Coordinate with external vendors, agencies, and partners to execute marketing initiatives effectively.
Monitor and analyze the performance of marketing campaigns using relevant metrics and tools to optimize results and return on investment (ROI).
Assist in organizing events, workshops, and other promotional activities to enhance brand awareness and attract potential customers.
Provide regular reports and updates on marketing activities, performance metrics, and key insights to the management team.