Job Summary

Responsible to develop, implement, track and optimize our digital marketing campaigns across all digital channels.

Key responsibilities:

• Create and implement Social Media content strategy for campaigns and product marketing.
• Understand and evaluate key technical and tactical trends in digital marketing.
• Create and publish content calendar for all digital marketing channels including social media, email, SMS, and the App error-free.
• Planning, executing and optimizing Influencer Marketing activities to make sure the Bank gets ROI.
• Plan out, create and optimize engaging contents for both organic and product related with the best formats  for all digital channels to maximise organic reach and shareability.
• Create, manage and optimize digital ads to maximize ROI across all digital channels and platforms including social channels, video channels, email, display & remarketing.
• Leverage on digital trends and competitor benchmarking to optimize digital marketing executions across digital channels including social media.
• Working closely with online advertising partners to make sure the bank gets maximum visibility and value for money.
• Create and dispatch push notifications (both App and web) to subscribers who opted in to drive platforms’ usage in the App and website as well.
• Create, manage and optimize email marketing campaigns for customer engagements including; upselling and cross-selling banking products and services.
• Leverage on CRDB staff in maximizing our content reach by sharing with the staff groups WhatsApp and Facebook Groups.
• Conducting live coverage on social channels including Facebook, Twitter, Instagram and YouTube for bank events, product launches or any live coverage assigned by your line manager.
• Making sure the entire website is updated with the latest bank information and product details and campaigns supporting all departments on posting contents on the website.
• Reviewing and updating messages on all digital channels to make sure they align with overarching brand messages.
• Tracking, reporting and optimizing digital performance on a weekly and monthly basis and per campaign.

Experience, Knowledge and Skills Requirements

• Bachelor degree in marketing, Business or any related field.
• 4+ years of working experience in digital marketing.
• Exposure to multi-faceted, strategic marketing responsibilities a plus.
• Highly motivated, organized, self-starter who thrives in a fast-paced environment.
• Be able to work under pressure and prioritize accordingly.
• Best in creative writing and storytelling.
• Strong analytical skills and data-driven thinking.
• Growth-minded, lateral thinker, eager to learn so that he/she improves overall marketing executions.
• Better understanding of multimedia designs.
• Basic understanding of HTML, CSS and JavaScript.
• Knowledge of using Google Ads, Facebook Ads, Twitter Ads and LinkedIn Ads, Play Console and Sendgrid.
• Solid experience of using website analytics tools (e.g., Google Analytics, Search Console and Tag Manager).