NBC is the oldest serving bank in Tanzania with over five decades of experience. We offer a range of retail, business, corporate and investment banking, wealth management products and services.

Job Summary

The Digital Marketing Manager will lead the development and execution of world-class digital marketing strategies aimed at accelerating brand growth, customer engagement, and commercial performance. The role is responsible for driving integrated digital campaigns across social media, search, digital advertising, websites, and emerging digital platforms while leveraging data, analytics, and consumer insights to optimize performance, ROI, and customer experience. The successful candidate will champion innovation, digital excellence, and content effectiveness while ensuring alignment with business objectives, brand positioning, governance standards, and regulatory requirements.

Job Description​

The person is responsible for planning, executing, and optimizing the organization’s online marketing efforts to drive brand and campaigns awareness, customer engagement, and revenue growth. Oversee digital campaigns across various channels: such as social media, digital media, search engines, and the website. Using data and analytics to ensure effectiveness and ROI and ensures effective use of digital platforms while aligning with regulatory requirements, brand strategy, and business goals.

This includes:

• Developing and implementing digital marketing strategies
• Promote NBC products and services through digital channels while ensuring alignment with compliance, brand guidelines, and customer needs
• Managing social media, SEO/SEM, email marketing, and paid advertising
• Creating and optimizing content across digital platforms
• Using analytics tools to monitor performance daily, weekly, monthly and generate and share reports and insights
• Coordinating with internal teams and external agencies
• Staying up to date with digital trends and technologies
• Monitoring competitors’ digital strategies and staying updated on digital trends and technologies
• Driving lead generation, customer acquisition, and conversion

Manage social and digital media marketing campaigns and day-to-day activities.

Strategy & Management

• Develop and execute comprehensive digital marketing strategies for NBC products and services, Brand and social, national related activities
• Plan, manage, and report on digital campaigns across channels: social & digital media, email, search engines, display ads, mobile, and website

Content & Communication

• Oversee development of creative content for digital channels, tailored to target audiences such as individuals, SMEs, farmers, and youth etc
• Ensure consistency in messaging, tone, and compliance with brand and regulatory standards
• Create, curate, and manage all published content (images, video, written and audio / podcast)
• Monitor, listen and respond to users in a “Social” way while cultivating leads, sales and high level of engagements
• Conduct online advocacy and open a stream for cross-promotions
• Develop and expand community and / or influencer outreach efforts
• Oversee design (ie: Social media graphics for Facebook cover, profile pic, thumbnails, ads, landing pages, Twitter profile, Blog, etc.)
• Design, create and manage promotions and social ad campaigns, being sure to integrate with company’s overall marketing and brand campaigns plan and channels

Channels Management

• Manage and grow presence on social media platforms, website, mobile apps, and digital banking portals
• Collaborate with digital product and IT teams to improve customer journeys and user experience
• Create and manage an online review funnel for building reviews and reputation.
• Monitor online reviews and respond to each review timely and with care
• Become an advocate for the company in social media spaces, engaging in dialogues and answering questions where appropriate
• Demonstrate ability to map out a comprehensive marketing plan.
• Drive strategies that are proven by testing and metrics
• Develop organizational elements to implement a proactive process for capturing happy, loyal customer online reviews
• Monitor trends in social media tools, applications, channels, design and strategy
• Implement ongoing education to remain highly effective
• Identify threats and opportunities in user-generated content surrounding the company.
• Attend selected events for live streaming and timely posts on NBC social media and YouTube channel.

Stakeholder Engagement

• Work closely with product managers, sales teams, agency partners, and compliance to align campaigns with business priorities
• Lead internal training or briefing sessions on digital best practices and tools
• Work with various teams to update content on NBC website, adding new micro page or links to the website.
• Work diligently with NBC partners and influencers on expanding banks visibility on their social and digital media platforms
• Supervise and guide video shooting or photography to ensure that it is done in a way it fits for social and digital media.
• Guide, recruit and manage influencers and ambassadors on pushing NBC contents in a manner that will keep brand reputation positive and advice wherever there is a threat of jeopardizing brand reputation

NBC Website, Apps, Microsite and portals utilization

• Drive maximum utilisation of NBC website, micro sites and portals
• Ensure content are timely updated (within agreed turn-around-time)
• Grow number of visitors as per annual set targets
• Drive business leads collection from social media and digital media channels as per the set target per campaign

Innovation & Industry Trends

• Stay up to date with digital trends, tools, and competitors’ strategies in the financial services sector
• Propose innovative campaigns and tools to enhance digital engagement and financial inclusion

Performance Monitoring & Analytics

• Use tools like Google Analytics, Meta Business Suite, and campaign dashboards to track KPIs (reach, engagement, conversion, ROI)
• Provide insights and recommendations to optimize performance and budget allocation
• Use data to come up with appropriate social and digital media campaigns, directions and engagements
• Prepare weekly, monthly, quarterly and annual reports with analysis and recommendations on areas to improve and how to improve
• Report notable threats to appropriate management
• Monitor effective benchmarks (Best Practices) for measuring the impact of social media campaigns
• Analyse, review, and report on effectiveness of campaigns in an effort to maximize results
• Analyse key metrics and tweak strategy as needed
• Compile reports for management showing results (ROI) per campaign
• Analyse campaigns and translate anecdotal or qualitative data into recommendations and plans for revising social & digital media, content marketing, SEO and social advertising campaigns
• Conduct gap analysis and action updates implementation for the NBC website, microsite and portals

Risk and Control Objective

• In the event of major issues in the executions, act as crisis coordinator and allocate tasks to the crisis teams
• Ensure all legal and regulatory requirements are complied with before implementing any activity
• When working or involved influencers, partners or any external party, clearly understand the contract / MOU terms and conditions and obligations of each party prior the implementation of tasks
• Adhere to bank’s policies and procedures applicable to the department and NBC bank, demonstrating sound judgment and responsible risk management

Role requirement

• Possesses knowledge and experience in the tenets of traditional and digital marketing.
• Bachelor Degree in Digital Marketing, Information technology or any other related degree.
• Demonstrates creativity and documented immersion in social & digital media
• Proficient in content creation application
• Experience sourcing and managing content development and publishing
• Exhibits the ability to jump from the creative side of marketing to analytical side, able to demonstrate why their ideas are analytically sound
• Excellent verbal, written, and interpersonal skills
• Good time management and organizational skills
• Minimum of 2-5 years’ relevant experience in managing social and digital media
• Knowledge in Communications is an added advantage

Qualifications

Bachelor`s Degrees and Advanced Diplomas – Marketing, Creative and innovative thinking (Meets all of the requirements), Digital familiarity (Meets some of the requirements and would need further development), Effective communication – Basic (Meets all of the requirements), Enabling team success (Meets some of the requirements and would need further development), Experience in a similar environment, Marketing Management (Meets some of the requirements and would need further development), Openness to change (Meets some of the requirements and would need further development)