Job Overview

Brewmaster Limited is seeking a dynamic and results-driven Trade Marketing Manager to lead strategies that enhance brand visibility, ensure product availability, and drive sales across retail and distribution channels.

The ideal candidate will have a strong grasp of consumer behavior, retail trends, and trade marketing principles, coupled with the ability to collaborate across teams to deliver impactful results and sustainable growth.

—

Key Responsibilities

1. Trade Marketing Strategy: Develop and implement trade marketing strategies aligned with brand objectives to drive sustainable revenue growth.

2. Retailer Relationship Management: Build and maintain strong relationships with key retailers, distributors, and sales teams to support effective product placement and promotional success.

3. Promotions & Campaigns: Plan and execute in-store promotions, create point-of-sale materials, and develop initiatives that boost product visibility and consumer engagement.

4. Sales Support: Partner with the sales team to craft persuasive trade presentations and sales tools that help achieve targets.

5. Market Insights: Monitor market trends, consumer behaviors, and competitor activities to identify opportunities and inform strategic adjustments.

6. Budgets & Reporting: Manage trade marketing budgets, ensuring cost-effective campaign execution and accurate performance reporting.

7. Cross-Functional Collaboration: Work with brand, product, and digital marketing teams to ensure alignment across all marketing efforts.

8. Product Launches: Support new product introductions with in-store materials, sales training, and retail distribution strategies.

9. Marketing Strategy Development: Formulate and execute marketing strategies that drive both short- and long-term brand growth.

10. Portfolio Management: Optimize the product portfolio to balance trade and consumer objectives.

11. Team Leadership: Lead, mentor, and develop the trade marketing team to maximize performance and growth.

12. Competitor Reaction Management: Track and respond strategically to competitor movements in the market.

13. Marketing Platform Management: Oversee digital and traditional marketing platforms supporting trade marketing initiatives.

—

Qualifications & Skills

Education: Bachelor’s degree in Marketing, Business Administration, or a related field (Master’s degree or certifications preferred).

Experience: Minimum 3 years in trade marketing, brand management, or retail marketing — ideally within the beverage industry.

License: Valid driver’s license with a clean record.

Technical Skills:

Strong knowledge of digital marketing (SEO, SEM, social media, email marketing).

Proficiency in marketing tools such as Google Analytics, HubSpot, MailChimp, and Hootsuite.

Leadership & Communication: Proven ability to lead teams, manage cross-functional campaigns, and communicate effectively.

Analytical Ability: Strong data-driven mindset to analyze, optimize, and report on marketing performance and ROI.

Creativity & Detail Orientation: Innovative problem solver with keen attention to detail and business growth opportunities.

—

Skills & Attributes

Deep understanding of retail and distribution channels.

Excellent communication, negotiation, and relationship-building skills.

Strong project management and multitasking capabilities.

Proficient in Microsoft Office (Excel, PowerPoint, Word); CRM familiarity is an advantage.

Results-oriented with a focus on driving sales and ROI.

Team player, adaptable to a fast-paced environment.