Job Description

Promotion and Advertising Executive

Lumac Tanzania Enterprises Limited Department: Marketing Department Reports To: HR Manager Job Title: Promotion and Advertising Executive Employment Type: Full-Time Location: Mbezi Beach, Makonde, Dar es Salaam Deadline: Open until filled (early applications encouraged)

1. Role Overview

The Promotion and Advertising Executive is responsible for developing, managing, and executing all advertising, branding, and promotional strategies of Lumac Tanzania Enterprises Limited.

The role ensures that the company maintains a strong, consistent, and competitive brand presence in the market while driving customer engagement, increasing visibility, and supporting revenue growth. This position is central to shaping how the market perceives Lumac, ensuring the brand stands out as a leader in quality, innovation, and reliability within its industry.

2. Primary Responsibilities

Brand Development & Positioning

• Develop and implement a clear and compelling brand strategy aligned with the company’s vision and business objectives.
• Define and maintain brand identity, including messaging, tone, and overall market positioning.
• Ensure the brand communicates professionalism, innovation, and trust across all platforms and interactions.
• Continuously assess and refine the company’s positioning to remain competitive and relevant.
• Ensure uniform application of brand standards across all company materials, communications, and touchpoints.
• Review and guide all branding outputs to maintain consistency, quality, and professionalism.
• Protect and strengthen the company’s brand reputation through controlled and strategic communication.

Promotional Strategy & Campaign Management

• Plan, design, and execute strategic promotional campaigns aimed at increasing brand awareness and generating business opportunities.
• Develop structured promotional calendars aligned with product offerings, market demand, and seasonal trends.
• Introduce innovative promotional ideas that enhance visibility and differentiate Lumac from competitors.
• Evaluate the effectiveness of campaigns and optimize strategies for improved results.

Advertising & Market Visibility

• Lead the planning and execution of advertising initiatives across appropriate channels (digital and traditional).
• Identify the most effective platforms to reach target customers and maximize brand exposure.
• Ensure all advertising efforts are aligned with brand standards and business goals.
• Monitor advertising performance and ensure efficient use of resources.
• Proactively introduce new ideas, concepts, and strategies to strengthen the brand.
• Explore emerging trends, tools, and opportunities to enhance promotional effectiveness.
• Drive continuous improvement in branding and promotional practices.

Market Research & Competitive Intelligence

• Conduct ongoing research on market trends, customer behavior, and industry developments.
• Analyze competitor activities, branding approaches, and promotional strategies.
• Identify opportunities for differentiation and recommend strategic actions to strengthen market position.

Customer Engagement & Brand Experience

• Create meaningful brand experiences that foster customer loyalty and positive perception.

Sales Support & Business Growth

• Collaborate with the sales function to align promotional efforts with revenue targets.
• Develop branding and promotional strategies that directly contribute to lead generation and conversion.
• Support the growth of the business by ensuring the brand actively drives customer acquisition and retention.

3. Required Skills and Competencies

Technical Skills

• Brand Strategy & Positioning
• Marketing & Advertising Strategy
• Digital Marketing (Meta Ads, LinkedIn Ads, Twitter Ads, TikTok Ads, Google Ads, Bulk Email campaigns, Bulk SMS campaigns)
• SEO & Online Visibility
• Market Research & Competitive Analysis
• Data Analysis
• Campaign Planning & Execution
• Brand Governance & Consistency Management
• Customer Insight & Behavior Analysis
• Lead Generation & Conversion Strategy
• Sales & Marketing Alignment
• Budgeting & ROI Management
• Strategic Thinking & Business Acumen
• Website Updates

4. Qualifications and Experience

Minimum Requirements

• Diploma or Bachelor’s Degree in a related field
• Minimum of 2 years’ experience in branding, marketing, or advertising
• Proven experience in managing advertising campaigns (digital and/or traditional)
• Basic proficiency in Meta Ads and Google Ads
• Strong understanding of branding principles and market positioning
• Experience in developing and executing promotional campaigns

Added Advantage

• Experience in the construction, architecture, interior design, or real estate industry
• Basic knowledge of market research and competitor analysis
• Proficiency in Microsoft Office (Excel, Word, PowerPoint)
• Experience in performance tracking and reporting (e.g., Google Analytics, Meta Business Suite)
• Strong communication and presentation skills
• Ability to work independently and manage multiple tasks
• Website Design

Interested candidates should send their CV and cover letter to [email protected]. Please state the JOB TITLE you are applying for in the email subject line.

The application window is open until filled. Early applications are encouraged.

Lumac Tanzania Enterprises Limited is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.