16 Aug 2019

Marketing Officer at Mwananchi Communications

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Job Summary

To design, develop and implement marketing strategies aimed at building the equity of MCL products.

Full Job Description

 

  • Develops the MCL’s annual strategic marketing plan and manages its implementation in a timely and cost effective manner
  • Coordinates all the MCL’s various marketing functions so as to maximize synergies
  • Develops strong brands, targeting identified market and consumer needs in order to expand the market and increase the MCL’s share of market in the various systems segments
  • Coordinates the continuous gathering of information and feedback from customers, the trade and market place (through market analyses and market research) to guide tactics and strategy to meet identified needs.
  • Develops and implements a standard brand communication approach, common to all the Group’s products in the areas of brand image, merchandising, promotional activities
  • Develops and implements the MCL Sales and Marketing Best practice programmes
  • Prepares and manages the approved MCL marketing budget.
  • Any other duties assign by your immediate supervisor.
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