28 Feb 2019

Innovations for Poverty Action Jobs in Tanzania : Research Associate, Mobile Insurance

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• Group 1: As a benchmark, we will study the characteristics and behavior of a random sample of 4,000 individuals that “self-enroll” in to the mobile insurance product by directly calling the MNO and without receiving a phone solicitation call.
To study the effect of different solicitation messages, we will randomize 150,000 pre-screened MNO users, into three groups of equal size to receive phone solicitations as follows:
• Group 2: Phone solicitations with standard script currently used by the insurance provider.
• Group 3: Phone solicitations with standard script and an additional pre-recorded disclosure message.
• Group 4: Phone solicitations with standard script and an additional pre-recorded behaviorally informed marketing message..

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