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5 Oct 2019

HOD Consumer Segment and Pricing at Vodafone

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Overall accountability of gaining share across all priority segments, developing profitable pricing across all Vodacom Tanzania consumer segments, including Voice, Data, messaging, VAS and Int’l & Roaming within both Postpay and Prepay, Including all tactical and regional propositions


Key accountabilities:

  • Win market share across all priority segments
  • Develop a strong segment & pricing strategy across all consumer segments
  • Ensure continuous customer insights across all priority segments
  • Design and create customer insight based proposition
  • Go to market End 2 End across the entire consumer segments propositions
  • Consistent monitoring across all consumer Segments usage and propositions
  • Drive the performance of the prepaid core business to deliver the targets
  • Continuous enhancement of existing bundles/propositions to ensure profitability
  • Ensure bundle pricing is competitive in the market
  • Create commercial plans in accordance with company planning cycles
  • Support local and regional Management reviews with quality inputs
  • Work with CVM team to develop appropriate base management campaigns and to drive customer lifecycle management and retention strategies
  • Manage post-implementation reviews and recommend actions based on proposition performance
  • Recruit, manage, train and motivate your team


Professional qualification,competencies, knowledge and experience:

  • Degree in commercial
  • Min.5-7 years’ experience of which at least four years in a relevant Marketing role.
  • 3yrs managerial/supervisory/leadership experience – essential


Job Knowledge:

  • Solid pricing understanding
  • Strong analytics translated to consumer insights
  • Strategy development and implementation
  • Proposition development
  • Interpreting Business cases
  • Strong commercial skills
  • Excellent analytical and strategic skills and focus
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