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DIGITAL MARKETING OFFICER

About REALBIZ COMPANY LTD

REALBIZ COMPANY LTD is licensed by the Ministry of Industry, Trade and Investment as a Real Estate Agent and has been authorized to provide land acquisition, formalization, and development services since 2022.

The Company is registered under the Companies Act (Cap 202) with Certificate of Incorporation No. 154851550. REALBIZ is recognized as one of Tanzania’s reputable and reliable real estate companies, providing affordable and dependable real estate services to the Tanzanian community.

REALBIZ is currently seeking a competent, creative, and results-oriented Digital Marketing Officer to lead and manage all digital marketing initiatives within Tanga, Morogoro, and Dar es Salaam Regions.

Job Overview

Position: Digital Marketing Officer

Duty Station: Tanzania (Tanga, Morogoro, and Dar es Salaam Regions)

Work Hours: 8 hours per day

Job Purpose and Summary

The Digital Marketing Officer will be responsible for planning, executing, and managing the company’s digital marketing strategies to promote plot sales and generate qualified leads. The role focuses on increasing online visibility, engaging potential customers through compelling storytelling, managing social media platforms, and driving measurable sales growth.

The successful candidate will play a key role in expanding REALBIZ’s digital presence and converting online audiences into plot buyers.

Duties and Responsibilities

• Seek and attract plot customers through social media platforms.
• Develop and use storytelling content to attract and influence potential customers.
• Manage and grow multiple company social media accounts (Facebook, Instagram, TikTok, WhatsApp, etc.).
• Create engaging digital content including posts, videos, reels, live sessions, and advertisements.
• Conduct online live sessions to promote plots and interact with potential buyers.
• Monitor and analyze digital marketing performance and campaign effectiveness.
• Generate and follow up on digital leads to convert them into sales.
• Design and implement paid advertising campaigns.
• Maintain consistent brand messaging across all digital platforms.
• Collaborate with the sales team to achieve monthly sales targets.
• Prepare weekly and monthly digital marketing performance reports.
• Research market trends and competitors’ digital strategies to improve performance.

Targets

• Secure four (4) customers buying plots per month.
• Generate six (6) qualified leads from customers per month.

Qualifications

• A relevant qualification in Digital Marketing, Marketing, Business Administration, Communications, or related field.
• Strong creativity and innovative thinking in digital sales strategies.
• Excellent communication skills and ability to speak confidently in public and during live online sessions.
• Strong understanding of social media marketing and online advertising tools.
• Ability to influence and persuade buyers effectively.
• Self-motivated, results-driven, and target-oriented.

Experience

• Proven experience in digital marketing or online sales.
• Experience in real estate marketing will be an added advantage.
• Demonstrated ability to generate online leads and convert them into sales.

Job Application Procedure

If you are interested in this position, please submit the following documents:

• Certified relevant scanned copies of your certificates.
• A detailed and signed scanned CV, including two reliable referees with their full addresses.
• The CV should clearly show your competencies, skills, full address (work or home), telephone number, mobile number, and email address. · Application letter.