Mixxx is hiring

Brand and Communication Manager

Mixx by Yas

Location: Dar es Salaam

Requirements

• Bachelor’s degree in marketing, Mass Communication, Public Relations, Journalism, or a related field.
• Minimum of 5+ years’ experience in brand management, corporate communications, product marketing, or public relations.

Core responsibilities

• Support the Head of Brand and Communication in defining, evolving, and executing Mixx’s overall brand strategy and positioning.
• Ensure consistent brand identity, messaging, and visual standards across all internal and external touchpoints.
• Develop and implement brand communication frameworks that align with business objectives and strengthen brand equity.
• Manage the Advertising & Promotion (A&P) budget and ensure alignment of spending with strategic priorities and brand KPIs.
• Plan and oversee integrated creative campaigns (ATL, BTL, and digital) to drive awareness, engagement, and business growth.
• Define and approve communication briefs, key messaging, and communication strategies for campaigns, launches, and events.
• Manage media relations, press engagements, and influencer collaborations to enhance visibility, launches and reputation.
• Monitor media coverage, campaign performance, and customer insights to inform continuous improvement.
• Collaborate with internal teams and external agencies to ensure seamless execution and brand consistency.
• Lead reporting, stakeholder engagement, and brand governance initiatives to maintain alignment with commercial and communication KPIs.

Core competencies

• Strong grounding in core marketing principles: brand strategy, advertising, consumer behaviour, and market research.
• Strategic thinker with strong execution capability and commercial acumen.
• Proven experience managing budgets, forecasting, and measuring ROI.
• Deep understanding of integrated marketing communications (ATL, BTL, PR, Digital).
• Exceptional writing, editing, and storytelling skills.
• Strong project management skills with high attention to detail.
• Ability to manage multiple stakeholders and cross-functional teams effectively.
• Proficiency in communication tools, CMS platforms, and digital/social media ecosystems.
• Confident decision-maker with strong interpersonal and leadership skills.

At Mixx, we believe that diversity is a source of strength. When candidates have equal skills, we encourage female applicants and actively work to create a fair, inclusive and stimulating professional environment for everyone.

Joining Mixx by Yas means becoming part of a fast-growing company, a fintech company belonging to the AXIAN Group, a pan-African player operating in five African countries. You will be working in a fast-growing fintech company driven by a culture of innovation, agility and impact. Our young, passionate and ambitious teams are shaping the financial services of tomorrow.

If this description corresponds to you, grow with us by applying before February 3, 2026.